Guest Lecture for BCA/BBA by Solitaire Infosys on Digital Marketing

On March 13, 2023, i.e. Monday, A guest lecture was organized on “Digital
Marketing” for students of MBA, MCA and BBA. The chief guest of the talk was Mr
Manish Pal , Project Manager, Solitaire Infosys Pvt Ltd. The lecture started with the
welcome of the chief guest. The guest first started his lecture with the discussion facts
related to the above title with the students. Guest explained that digital marketing, also
known as online marketing, is the promotion of brands using the Internet and other forms
of digital communication to connect with potential customers. This includes not only
email, social media and web-based advertising, but also text and multimedia messages as
marketing channels.